Boost Your Revenue and Profits
Website conversion rate is defined as the percentage of visitors who take the desired action on your site. For instance, if you want your visitors to download a free e-book and out of every 100 visitors in a day, if two are downloading the e-book, then you achieve a conversion rate of 2%. Similarly, you can find out the conversion rate for selling a product online or any other action that you want your visitors to take on your site.
A slight increase in the website conversion rate can significantly boost the number of relevant leads. More leads can result in more revenue and profits in the same marketing budget if you have a strong sales strategy. Therefore, getting more leads and higher conversion rate is more important than generating more traffic. Moreover, if you have a higher conversion rate, any additional traffic will yield better results. Higher conversion rate has many other benefits such as lower pay-per-click costs for paid ads, a better quality score of ads (in Google Adwords) and higher ranking in the search engines, etc.
At DirectiveGroup, we have improved the website conversion rate of many of our esteemed clients from a diverse range of domains and industries.