What Is Behavioral Segmentation?
Do you ever wonder why your customers act or behave a specific way when it comes to buying or consumption of your product? Understanding consumer behavior and segmenting your market on those characteristics can help you create more dominating marketing programs.
Behavioral segmentation is the complete opposite of mass marketing
In mass marketing there is no differentiation of the market. Packaging, pricing, promotion are all based on a uniform marketing plan that ignores the consumer's relationship with the product.
Dividing the Market
Behavioral segmentation divides the market by the way the consumer responds to, uses, or know of a product. It takes into consideration how the market responds to price and promotion and studies how the consumer organizes their life. This method of segmentation considers a consumer's opinions, interests and hobbies and studies what consumers actually do.
Which Category Do Your Customers Fall Under?
Behavioral segmentation is based on how your target market acts or behaves towards a product. Companies can segment their market and create custom, tailored marketing programs for each segment based on four main categories of Behavioral segmentation.
Get Started Segmenting Your Market
Just about every company could benefit from specialized targeting using demographic, psychographic, Behavioral or geographic methods. At DirectiveGroup, our goal is to deliver maximum volume of business from the highest profit-producing segment. Thus, your national advertising may have some local or regional components to achieve the highest ROI.
Unlike other digital marketing agencies that have one specialty or one point of view, DirectiveGroup has a rich and widely dimensional body of expertise in marketing strategy development, marketing plan development, online marketing and advertising and website development. You need marketing segmentation to be effective, so why not choose a digital agency that has the in-house experience to deliver what you need?
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