Integrated Marketing Strategy

Achieve an Exceptional Return on Investment

Today, product and services are hard to differentiate. Innovative features no longer remain unique in a few months after the launch. To build a loyal customer base, you need a sound marketing strategy that cultivates a strong and trusted brand image of your business.

We work with clients to develop an integrated marketing strategy and ensure that the customers have a seamless experience with the brand across multiple channels. We blend various marketing channels such as search engines, social media, email, direct marketing, print advertising, etc. to develop a single, well-coordinated and cohesive set of tactics to achieve a common sales goal.

A well-thought integrated marketing strategy drives up both revenue as well as profits. It eliminates the redundant tasks and creates a synergy among various marketing channels which free up marketing resources and saves time. Fewer input resources and increased revenue and profits lead to an exceptional return on marketing investments.

Create a Strategic Differentiation

Businesses across the globe are facing many challenges such as high growth expectations, disruptive technologies, social media revolutions, cut-throat competition, changing consumer preferences, etc. Addressing each of these issues in isolation drains the resources without delivering desired results. Embrace an integrated marketing strategy to address the concerns that matter the most to your business and create a strategic differentiation to build a competitive advantage in the long run.

We work closely with you to determine the brand objectives and define the most effective messaging attributes that help in attaining these goals. A highly impactful brand message is crafted which elucidates the brand promise. In the next steps, we choose a precisely optimized marketing mix that covers your target audience exhaustively. An efficient communication strategy is designed to ensure that your customers get the signal out of the noise.

Creating a strategic differentiation is not just a matter of effective communication strategy. You can’t conceive a great brand until the brand promise is delivered and reinforced at all touchpoints. We deliver the brand promise at all touch points, online as well as offline. Our understanding of multi channel environment and experience in wide range of industries ensure that we implement strategies smartly and deliver a consistent brand experience to your customers.

Build Marketing Capabilities to Beat the Market

Companies with better marketing capabilities grow faster than their competitors. Today, when growth is both, challenging as well as elusive, you must invest in building sustainable marketing capabilities to deliver better performance.

Our team of consultants and domain experts at DirectiveGroup have decades of experience in strengthening better marketing capabilities by developing an integrated marketing strategy and executing it flawlessly. We carefully assess your business and identify the gaps in your marketing models. We focus on the gaps which matter the most to beat the competition and create a cohesive strategy which delivers results immediately as well as in the long run.

Call us at 1-866-925-9524 and let us consult you on how you can achieve high performance and beat competition through superior marketing capabilities. If you aren’t ready to call just yet, check out our blog for some great articles written by our team members.


Words, words, words... What's a marketer to do?

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"You must be the change you wish to see in the world."
- Gandhi
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