Brand and Identity Development | DirectiveGroup

Brand and Identity Development

Discover Your Unique Selling Proposition

Many businesses think of a brand as a set of symbols, logo, color, and other elements which are uniquely identified with a particular entity. While this definition is valid academically, in practice, the real brand is the how your customers perceive your products and services. A small business or even a mom-and-pop shop can become a brand if their clients see a distinct differentiation in their offerings. This is the precise reason why many local stores are famous for their uniqueness in the neighborhood. Your small business can also become a big brand if you work proactively towards the same.

DirectiveGroup helps you discover your unique selling proposition which differentiates you from the rest of the competition. Our services are designed to help you get the most of your resources and deliver maximum value to the customers which result in a solid brand image.

Think Big and Build a Better Brand

Combining a forward-looking market segmentation with a better understanding of customers' need is at the core of building a sustainable brand.

Your business is all about what your customers perceive. Treating your customers well is not enough to create a right perception of your business among the consumers. You need to talk to them and find out their opinion and experiences to discover their likings and the gap areas. Further, you need to work on the gap areas to improve your products, services, processes or procedures to exceed your customers' expectations. You also need to communicate the brand promise and maintain consistency in your approach to reinforce the brand values and affects the customers' perception positively.

We collaborate with our diverse range of clients from across the world to create a unique brand identity and perpetuate a strong brand image in the mind of consumers. We carry out a primary research and identify the target audience and their unmet needs. We also determine the moments of truth of your organization and analyze the customers' attitude towards interaction with your staff. We come up with a solid strategy to create a unique brand identity and a communication game plan to promote your USP effectively.

Boost Your Profitability with More Brand Value

A sustainable brand leads to a competitive advantage for your business. You can capitalize on your brand name to tweak your business model and provide value added services at a premium price. Such pricing structure will lead to a unique positioning of your brand in the market.

We at DirectiveGroup have decades of experience in boosting profitability with the unique pricing structure. We work closely with the clients and find out a gap in the market. You can fill the gap by providing value added services at a price which your customers are willing to pay.

Get in Touch with Us to Create a Unique Brand

Fill out our short form or call us at 1-866-925-9524 to get a free brand assessment for your business. Our experts will analyze the key elements of strategic brand management and help you identify the activities that need to be carried out to build a sustainable brand. Let us develop and manage a competitive advantage for your business by creating a distinct brand identity and a sound communication strategy.


Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"It is better to fail at your own life than to succeed at someone else's."
- Andre Gide
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