There are lots of reasons to manage your online reputation but first it is important to recognize this reality: your company has an online reputation that will impact the revenues of your business to the good or to the bad. The question is whether you will choose to actively manage your reputation to a positive outcome or whether you will allow this crucial component of your digital presence to be at the whim of whichever way the wind is blowing. Actively managing your online reputation means that you clearly see that as the world becomes increasingly digitized, your clients, customers, end users and consumers are all looking for signals that provide a proxy for trust factors that assure them of your safety and integrity in possible interactions. In other words, they are asking themselves: Is this company safe to do business with? Will my interests be furthered by their efforts? Can I trust them to enter into a relationship with? In a study completed recently by a reputable online entity (see chart), it was confirmed that over 90% of consumers trust the reputation of people they know. But a startling fast follower was that nearly 80% of consumers trust online reviews as much as they trust personal referrals. This means that not only do reviews matter but that they are critical in actively shaping the choices of your prospective customers.
Actively Manage Your Online Reputation to Score a Triple Win
The Bottom Line on Reputation: Just the Facts
Additional facts about customer perceptions with regard to your online reputation are equally telling. Not only do reviews that reflect the strength of your online reputation play a factor in acquiring new customers, they also play a role in helping you maintain your existing clients. Consider the following:
A Triple Win: Key Benefits of Online Reputation Management
Systematically gathering reviews from people who do business with you, then peppering them across the review sites your prospects go to for information on the internet, will help you build the powerful online reputation that will protect your existing business and help you more rapidly develop new business. Here are just a few of the reasons why it’s important to manage your company’s online reputation:
The triple win of more loyal customers, a higher conversion factor and higher search engine rankings are easily sufficient for many businesses to realize now is the time to get started in actively managing your online reputation to build a powerful digital presence.
DirectiveGroup Reputation Management Programs 'Have Your Back'
Our reputation management programs are designed to help you achieve the following:
Probably one of the most valuable services we provide is the real-time monitoring of your online reputation and our immediate response for poor reviews submitted. Customers and employees really appreciate immediate action and quick resolution to problems, and it is often helpful to have disputes and misunderstandings handled by a third party. DirectiveGroup’s ability to help you achieve these ends will yield a virtuous cycle of continually improving online reputation, which will pay off handsomely for you quickly, adding increased value over the long term.
Online reputation management is a high payoff tactic that will not only have immediate positive revenue impact, but it will also increasingly provide a buffer or insurance against the negative impact of the occasional negative review that occurs online. And it is an incredibly affordable program, which will please your pocketbook.
So, what are you waiting for? contact us right now and work with a partner you can trust to take you to the next level of positive reputation growth, ensuring a profitable future for your business.