Let Your Customers Find You

Inbound is a proven marketing methodology that attracts potential buyers by offering them the helpful information they need when seeking out the solutions to their business challenges. By grabbing the attention of your visitors organically without interrupting their path, they are more likely to comprehend what you have to say and act upon it.

We at DirectiveGroup apply our expertise in the marketing strategy, content marketing, graphic design, web development, industry-leading inbound marketing software to attract, convert and nurture potential leads.

Drive, Nurture, and Optimize

You need to build the right foundation to set yourself up for success, and it all starts with our inbound marketing roadmap. We help you:

• Create journalistic-quality performance content to show your expertise and thought leadership, and provide helpful information to your information-seeking buyers.
• Develop content that is a part of the bigger content strategy and map it to the B2B buyer journey.
• Transform your website into an engaging sales tool that shows your prospects how you can help them.
• Make your website attractive and findable by visitors and search engines that follow current SEO best practices.

We will glean insights from your current marketing efforts. Our experts will then review your marketing goals, conduct a competitor analysis, and analyze your website's usability, structure and messaging. We create a detailed report outlining the changes in your strategy and implementing them effectively to get better and faster inbound marketing results.

To persuade your buyers to act what you say, you need to provide some valuable information, and that’s where content marketing comes into the play. Our team is well-versed with the buyer insight process and will help you develop high-quality content offers such as infographics, white papers for your website visitors.

Blogging is one of the cornerstones of inbound marketing. To succeed in this, you need an organized and consistent publishing process and staff to support it. Our team of experts creates and maintain a high-quality blog that can be a marketing powerhouse, offering you the opportunity to communicate directly with your potential buyers and answer their most pressing questions.

Creating a good video is not easy. Videos that successfully engage your audience must align with your overall strategy and goals. Our media team will work with you to strategize the video content to meet your goals. We conceptualize the video, write a script and storyboard the entire video from start to finish.

Social media channels are a powerful way to drive new customers to your website and keep your current ones engaged on a continuous basis. Our team is adept at creating content for all your social profiles and platforms. Before posting, we discuss with you extensively about the daily posts and custom images that will be tailored to your social websites. We will monitor the results and share them with you so that you know how much engagement your social strategy is garnering.