Email Marketing

Email Marketing is More Powerful than Ever

With the meteoric rise in smartphone usage, email marketing is back in the fashion. Businesses of all scopes and sizes are now using email marketing to increase their lead conversion and brand awareness in full swing. With technological enhancements, email marketing has changed a lot over the years. It has become much more efficient, cost effective, customized and adept at generating instant results.

In a general sense, any email that you send to your target customers for commercial purposes falls under email marketing. In marketing terms, how you send the email, at what time, for what specific purpose, etc. comes under a good email marketing strategy.

Create a Personalized Relationship with Your Customers

At DirectiveGroup, we provide email marketing services with the aim to present more opportunities for your business and drive a better return on investment. We take our time at learning about your industry, competitions, target audience, the consumer behavior, and retention, etc. and customize an email marketing strategy that best fits your requirements. Through our email marketing strategies, our aim is to create deep and meaningful working relationship with all your customers, regardless of where they are in the sales funnel.

Define Measurable Goals and Strive to Accomplish Them

Since no strategy can be formulated and implemented without a clear-cut objective, we define measurable and quantifiable goals, which we strive hard to achieve. In general, all our goals are directed towards grabbing the customer’s attention, but specifically, we create plans that dictate things like how we will use calls to action and the time at which we will send the emails.

Crafting Your Emails from Scratch

We understand that primarily, the role of email marketing is to increase click-through rates and increase traffic to your website. For this reason, we have a team of expert professionals that craft your customized email from scratch. We design custom email templates and write enticing email copy that will certainly trigger an emotional response in your target audience, in effect, increasing the traffic and click-through rates of your website.

Features of Our Email Campaigns:

  • Close attention to open rate and click-through rates
  • Monitoring conversion and consumer behavior on site using advanced tracking technologies
  • Fixing DKIM and SPF Records to ensure better deliverability
  • Setting up reverse IP and IP rotation to ensure better email performance
  • Google Analytics tracking
  • A/B split testing
  • Writing powerful email subject lines
  • Monitoring and optimization of the campaign to improve important metrics
  • Email marketing automation set up

Use the Power of Automation to Get Better Results at Low Costs

We use the latest email automation techniques to deliver superior results at low costs. Based on users behavior on your website, we send relevant emails to users to help them perform a particular task. It not only improves the conversion but also leads to better customer experience.

The importance of email marketing is no longer a mystery. The question you must now ask yourself is what I can do today to boost my email campaigns to help convert your leads into loyal customers? Enlist the expertise of the DirectiveGroup digital marketing team to help you reach your goals. There is no better time than this to increase your revenue, ROI and take advantage of a digital marketing element that continues to prove its relevance. Give us a call at 1-866-925-9524, or contact us here to get started.


Words, words, words... What's a marketer to do?

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- William James
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