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social media marketing

The Secret of SOLOMO

What is SOLOMO you ask? Great question, it stands for SOcial, LOcal, and MObile, which addresses the addition of local information to the search engines, and is the trend we’re seeing take shape across the marketing landscape. The old model of marketing says that if...

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The Great Performance Shuffle – Introduction

What do you measure in Internet Marketing? How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you're running PPC campaigns, you're doing SEO, are engaged in Social Media, or are email marketing (just to name a...

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5 Keys For Influencing Purchasing Decisions

Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based...

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Meet Your Customers Where They Are

The changing consumer landscape has flipped business on its head. What was once a company-controlled marketplace has become an uncontrolled (from the business perspective) place where buying decisions are driven by the customer.  Instead of being influenced to buy...

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