by Mahesh Tadepalli | Feb 28, 2015 | Business Strategy & Process, Digital Marketing
With the advancements in business processes and the evolution of new-age digital consumers, Strategy, Marketing and Technology have become the critical functional areas of the business. Among these three functions, marketing has been an old discipline that has always... by Mahesh Tadepalli | Jan 28, 2015 | Digital Marketing
Every ecommerce business tries to achieve higher conversion rates and increase average order values by getting shoppers to complete transactions and make their way through the sales funnel. However, many businesses face a hindrance in the last step of the funnel in... by Mahesh Tadepalli | Jan 7, 2015 | Digital Marketing
Analytics play an important role in tracking the performance of your marketing efforts. Google Analytics, by far, remains the most used platform to track and analyze your customers’ digital foot print. It provides a wide array of data points for marketers to analyze,... by Mahesh Tadepalli | Dec 31, 2014 | Digital Marketing
”Gamification” is considered as the most promising emerging technology across many industries. But what is it exactly? Gamification is the process of extending the principles of game playing to a non – game related activity to increase engagement of the users with a... by Mahesh Tadepalli | Dec 24, 2014 | Digital Marketing
Tracking and following up with marketing leads in a timely manner can sometimes be a cumbersome task. Marketing Automation Software helps to automate and scale repetitive marketing tasks and the successive analysis of those efforts. Leads in the marketing database can...
