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search engine marketing

I Guarantee It! Does That Really Matter?

When was the last time you were in conversation with an SEO Agency/Consultant or Internet Marketing Firm that “guaranteed” to get you to the top of Google? My guess is it’s not been that long as these companies are still out there en mass, and are willing to sell you...

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17 Marketing Strategies for Local Businesses

If you own a business, by now you have probably discovered that there's also a lot of competition, both local and national. An effective marketing program is vital for business owners in this competitive industry.Do you need marketing ideas to help you increase local...

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Pay Less For Your Clicks in Google Adwords

During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your...

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The Great Performance Shuffle – Part 2

How to tell if your Adwords campaign is working?   Your performance will only be as good as your ability to measure and track your results. You know the saying, “You can’t manage what you don’t measure.” But what do you measure in Adwords? What are the important key...

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