Generic selectors
Exact matches only
Search in title
Search in content
Generic selectors
Exact matches only
Search in title
Search in content
Select Page

Case Descriptions

Client
  • Type: Custom Injection Molding Manufacturer
  • Geographical Coverage: Nationwide
  • Target Audience: Aerospace, Medical and OEM
Situation

A plastic and injection molding company were transitioning marketing resources to be more competitive in the digital landscape. The client had recently redesigned website, but found conversions and leads to be minimal from the website. The client contacted us to help them increase traffic and conversions to the website.

 

Results

  • Calls from the website increased by 70%
  • Leads via form from website increased 15.6%
  • Year over year organic traffic increased significantly in 12 months. There was an increase of 46.19%
  • Keyword visibility increased by 22.6%
  • Google mobile increased visibility by 53.7%

Solution:
Organic SEO

1. KEYWORD RESEARCH

Based on keyword research and optimization over the course of the campaign, we focused on high – converting, targeted keywords that attracted visitors to the website that were more likely to become customers.

 

2. USER FRIENDLY DESIGN OPTIMIZATION

The website information architecture and navigational structure was reorganized to make it easier to find information.

3. UPDATE KEYWORD TITLES AND META DESCRIPTIONS

Each individual page was optimized with keyword rich titles and descriptions that compelled visitors to the website. This also improved keyword visibility for qualified visitors allowing more pages to show up in Google’s Search Engine.

 

SOLUTION:
CRO AND LEAD GENERATION

1. CONVERSION BEST PRACTICES

We reviewed each page individually and identified conversion optimization opportunities throughout the website.

 

2. TARGETED LANDING PAGES

Based on our keyword research we created new landing pages that did not exist. These landing pages presented specific information customized to a visitor’s specific needs.

3. A/B SPLIT TESTING

Once we had best practices in place, we put together a testing plan and A/B split test major conversion points on the website.

The Right Partner Can Make All the Difference

The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.

×

Words, words, words... What's a marketer to do?

Leaving so soon? As a parting gift, please take this nice quote with you...

"It is necessary to the happiness of man that he be mentally faithful to himself. Infidelity does not consist in believing, or in disbelieving, it consists in professing to believe what one does not believe."
- Thomas Paine
GET IN TOUCH
close slider

Engage with our digital marketing experts

We are here to help you create more impact for your business and your community with strategically planned and meticulously executed digital marketing solutions. Send us a message or call 1-866-925-9524.