What AI Wants:
Turn Legal Strategy into Visibility That Wins
Your clients are asking AI, not Google. Will your firm be part of the answer?
Tuesday, July 22 · 2 PM ET · Live on Zoom
Traditional SEO isn’t enough anymore
Traditional SEO isn’t enough anymore. Your clients are using ChatGPT, Perplexity, and AI search tools to understand their legal issues—and firms that don’t show up in those answers are invisible. This live webinar will walk through exactly what matters to AI, how law firms can adapt fast, and what strategic content shifts drive real visibility.
What You’ll Learn
The AIM Framework™
A proven method to assess your AI-readiness—Authority, Intent, and Meaning—and identify high-impact areas to focus.
90-Day Implementation Plan
Small, strategic content and site updates that drive visibility without a complete overhaul.
How to Gain Internal Buy-In
Talk about BD infrastructure—not tech—and position this as a must-have in the AI era.
What AI Wants:
Turning Legal Marketing Strategy into Visibility that Matters
Date & Time:
Tuesday, July 22, 2025 · 2 PM ET
Live on Zoom · 60 Minutes + Q&A
Format:
Interactive webinar with live Q&A and practical takeaways
This Webinar Is Designed For
- CMOs and legal marketers who need strategy, not more SEO tactics
- Managing Partners focused on competitive positioning in the AI era
- Anyone who read our 3-part series and wants a concrete path forward
Why You Should Listen
Amy Shepherd
Founder, Gladstone AI Advisory
Creator of the AIM Framework™.
AI strategist helping firms navigate legal marketing in a post-Google world.
AI strategist helping firms navigate legal marketing in a post-Google world.
Guy Alvarez
Job Title
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Mark Bowens
SVP, Strategy & Technology, DirectiveGroup
Technical expert in AI content structuring and optimization for legal firms.
First 10 registrants get exclusive benefits
Gladstone AI Advisory
Free AIM Strategy Consultation
DirectiveGroup
Complimentary AI/GEO Audit of One Practice Area
Agenda at a Glance
| Time | 2:00 PM | 2:05 PM | 2:15 PM | 2:25 PM | 2:35 PM | 2:40 PM | 2:50 PM | 3:00 PM |
| Topic | Welcome + Series Recap |
Strategic Reality Check: What AI Evaluates | Framework Deep Dive: AIM in Action | 90-Day Roadmap to AI Visibility | Building Internal Buy-In | Partnership Model: Strategy + Execution |
Live Q&A | Wrap-Up + Free Offers |
| Time | Topic |
| 2:00 PM | Welcome + Series Recap |
| 2:05 PM | Strategic Reality Check: What AI Evaluates |
| 2:15 PM | Framework Deep Dive: AIM in Action |
| 2:25 PM | 90-Day Roadmap to AI Visibility |
| 2:35 PM | Building Internal Buy-In |
| 2:40 PM | Partnership Model: Strategy + Execution |
| 2:50 PM | Live Q&A |
| 3:00 PM | Wrap-Up + Free Offers |
