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Aging in place is no longer a niche trend. It’s a full-blown shift in how Americans view aging, retirement, and long-term care. Today, nearly 1 in 6 Americans is over 65. By 2030, that number is expected to rise to 1 in 5. As insight polls consistently show, the...

The senior consumer market is growing fast, and it won’t be slowing down anytime soon. Older adults are living longer, staying more active, and making important purchasing decisions that reflect both their needs and their values. For businesses serving this...

In today’s marketplace, one demographic is driving a major shift—and it’s not the millennials. Adults aged 50 and older now control over $8 trillion in annual consumer spending in the U.S. alone, and their digital habits are only growing.  Yet many organizations in...