Actively Manage Your Online Reputation to Score a Triple Win
There are lots of reasons to manage your online reputation but first it is important to recognize this reality: your company has an online reputation that will impact the revenues of your business to the good or to the bad. The question is whether you will choose to actively manage your reputation to a positive outcome or whether you will allow this crucial component of your digital presence to be at the whim of whichever way the wind is blowing.
Actively managing your online reputation means that you clearly see that as the world becomes increasingly digitized, your clients, customers, end users and consumers are all looking for signals that provide a proxy for trust factors that assure them of your safety and integrity in possible interactions. In other words, they are asking themselves: Is this company safe to do business with? Will my interests be furthered by their efforts? Can I trust them to enter into a relationship with?
In a study completed recently by a reputable online entity (see chart), it was confirmed that over 90% of consumers trust the reputation of people they know. But a startling fast follower was that nearly 80% of consumers trust online reviews as much as they trust personal referrals. This means that not only do reviews matter but that they are critical in actively shaping the choices of your prospective customers.