Deliver What Your Patients or Wellness Customers Need from You
What is Your Digital Reputation?
Before a prospective patient calls you on the phone or walks through your clinic's doors, they has likely already looked up your practice online. They have seen your star ratings and they have seen your reviews. What did they find? Amazing as it is, this search is replacing personal recommendations and both volume of reviews and number ratings matter. This incredible need to manage your online reputation must be taken on proactively and immediately.
Are You Attracting the Right Visitors and the Right Number of New Patients?
Inspiring trust among potential patients who are considering your healthcare practice or simply searching for information on the conditions you treat is important when attracting the right visitors. Managing all stages of the selection process is important for you to attract the quality and quantity of new patients you seek.
Can You Easily Be Found?
The truth of the matter is, the top 5 to 10 listings in any search get 90% of the visits. If your website is not there, you are essentially in Internet turmoil. Plus, there is an increasing plethora of tactics you can use to speak to your prospective patients and wellness customers during all phases of their sales process, and both when they are actively seeking information and when they are engaged in other internet activities. There is no reason for you to not prosper online.
Is Your Business on Google My Business, HealthGrades, Vitals, and Other Wellness Directories?
Every wellness, medical and dental program starts with a Google My Business listing, followed by other important local business directory listings and other health-related directories. Optimizing your business page is essential for Google search rankings and showing up on page 1 in Google Maps, and the same is true for all other appropriate citation locations.
Is Your Website Complete and is it Mobile Optimized?
A thorough website assessment and conversion optimization evaluation can quickly tell you about low-hanging fruit to improve your website visitor engagement and action. Importantly, more than 60% of online traffic comes in from mobile. As Google has rolled out algorithm updates rewarding those that have a great mobile user experience and penalizing those that do not, this is more relevant than ever for healthcare businesses.
Are You on Social Media Sites? Do You Promote Broadly Where Patients Are Looking?
Yes, you need to be in social media, especially for building brand awareness and driving conversions for optional procedures. Also, display advertising at important research sites can be just the influential touch your patient or wellness customer needs. With more than half the American population seeking healthcare information online, social media and appropriate display advertising is increasingly influencing the choices health consumers make.
Thanks to the rise of digital technology, mobile and social media, it's now easier than ever to reach out to your patients and develop a lasting impression and rapport. However, this is a process that begins with a thorough understanding of your brand. You need to know how its unique characteristics can best satisfy the needs of an information-seeking marketplace. In short, you need a healthcare marketing specialist.