Businesses that are local, hyperlocal or broadly regional have much different requirements from their digital marketing agency than do other businesses. First of all, it is highly likely that you have a foot in both worlds, offline and online, and further, the integration of your digital and physical identity is of crucial importance. Omni-channel may matter to you, but then again, multi-channel is just as likely to matter to you. Whatever your case, one thing is certain: your customers, clients or consumers all expect – nay, demand – a seamless experience.
At DirectiveGroup, you will quickly learn that our team of digital marketing experts has years of experience creating and executing local online marketing programs, starting with a comprehensive strategy, a roadmap of actionable tactics, and an execution plan for doing so.
"Within the first month I noticed a big increase in revenue. Online advertising is much easier now."
Where Are You?
If your business is limited to a certain geography, you likely need local services. It doesn't matter if you're running a restaurant, a landscape company, or an attorneys office. Geographic constraints and a physical address (or a few) can be made to work to your advantage in the world of local search.
What is Your Local Reputation?
Word of mouth and referrals are crucial to local businesses. We help you build a powerful online reputation that is seen in the search engines, on reviews sites, heck … even on social media. We anchor your reputation to long term digital tactics such as SEO and search engine marketing so that you are able to leverage every tactic you employ to build, sustain and grow your online reputation.
Can You Easily Be Found Where Your Customers Are Looking?
There are tried and true local tactics, such as geographically-based search engine or social media marketing and local SEO. And there are a lot of places your local customers, clients and patients go to seek information… all unique to either your industry or your geo. We specialize in developing just the right mix of standard and not-so-standard tactics that speak to your target segments, wherever they are, and whenever they are ready to listen.
Is Your Business on Google My Business?
Just as an example. Every local SEO program starts with a Google My Business listing. Optimizing your business page is essential for Google local search rankings and showing up on page 1 in Google Maps. Plus, it is recently a source of a lot of free promotion – of events, of content, and even of your products. Who doesn't like 'free'?
Is Your Website Optimized for Mobile?
More than 60% of online traffic comes in from mobile. In fact, many, many people are driving around when they do their search for your business. As Google has rolled out algorithm updates rewarding those that have a great mobile user experience and penalizing those that do not, this is more relevant than ever for local businesses.
Have You Listed Your Business on Online Business Listings?
Listing your business information consistently across many of the top reputable online directories provides a trustworthiness that Google looks for when ranking websites in local searches. Citations, or mentions that are not links, are incredibly important. There are dozens, if not hundreds of local or specialized directories that can help deliver just the broad-based visibility that will build your local presence into a dominating force!
This is just a sampling of the factors that are crucial for local and regional businesses to address in the digital realm. If you have a business where your customers need to know you are in the vicinity or may visit your location for goods and services, then our local digital marketing offerings are for you.
Right now, there is absolutely no doubt that digital rules! Local search marketing and optimization are essential tactics for your business to deliver immediate value and to secure long term positioning. You must ensure your customers are able to find you online, and it is our job to make it so. We will make sure you stay relevant, available and chosen.
DirectiveGroup is hyper-focused on making your local or regional business the first option for local customers and clients seeking your products or services. With our local online marketing services, we will help you dominate your local search engine results and get you found in all the online places people in your geo actually search. Not only that, we make it easy for people to connect to you by streamlining your digital presence to improve your conversion rate.
DirectiveGroup programs are all customized to meet your specific marketing objectives. Many clients find a mix of tactics that include those with an immediate impact and ROI, blended with some medium- and longer-time-to-value tactics that deliver an increasing or additive value over time are best suited to meet short and long term business goals.
Check out a sampling of the local digital solutions we have for you:
DirectiveGroup has developed, launched and executed successful local marketing strategies, programs and campaigns for local businesses of all types. Let us show you what we can do for your business. Download our complimentary local case studies and see the results for yourself.