When you follow a plan, you can see how much you have moved towards your project goal and how far you have yet to go. Knowing where you are is fundamental for making good decisions, and knowing where to go or what to do next.
Make effective decision
All organizations, large and small, have limited resources with which to work. However, the planning process provides the information you need to make effective decisions about how to allocate the resources you have in a way that will enable your organization to reach its objectives. With planning. productivity is increased and resources are not efficiently utilized.
Planning uncovers problems
The more prepared you are the better you are able to handle problems as they arise. The art and discipline of careful planning will help you to uncover potential problems or challenges before they even occur.
Planning offers direction
As you begin to create and organize your goals, what you'll find is you've taken the first step towards creating a roadmap. As your plan takes shape you begin to have a direction for your project or business and your area able to begin to see a path to success.
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Words, words, words... What's a marketer to do?
Leaving so soon? As a parting gift, please take this nice quote with you...
"Always do right - this will gratify some and astonish the rest."