Actionable Marketing in Minutes Podcast

Get ready to rev up your marketing engines.

Are you an executive with too much to do and not a clue on how to apply strategic steps to get your business noticed online? Struggling to find where your customers are? Not sure who you should target and on what social media platform?

Wonder no more. Actionable Marketing in Minutes Podcast has arrived.

Our goal is simple. Create short, actionable and meaningful online marketing podcasts that puts you in the driver seat. We share with you what's important and what to focus on so you can carry out a sensible plan that works.

We understand that your bottom line is to achieve results and each weekly topic we tackle will reflect just that.

No more asking that 17 year old kid how to work on the Twitter. You'll gain the basic knowledge you need to carry on the social conversations with ease to give your company online exposure.

Since the growth of search engines, social media platforms and online mobile apps, you can no longer afford not knowing what to do. You must forge ahead by applying tactical strategies and tips that will put you toe to toe with the best of them.

Let's get started now.


Ep. 146 – Artificial Intelligence in Marketing with Metricsflow

Artificial Intelligence is now becoming widely available and is prized for the power it has to change the way we conduct business. Unfortunately, email marketing is still akin to a crapshoot for even experienced marketers who struggle to create content that is personalized for the specific needs and behaviors of the individuals on their lists.

Thankfully, Artificial Intelligence has arrived and is more than capable of closing that gap and offering the 1 on 1 personalized feel each of us desire when we open an email. Our email campaigns no longer need to be limited by one size fits all emails which understandably suffer from dismal open and CTR rates. Someone cue the hallelujah chorus, please!

In addition, we are now able to dissect our email campaigns, identify which strategies are truly working for us and modify methods that are not performing well. This level of personalization and behavior data … Continue Reading

Ep. 145 – Review Management Case Study with 16th Street Dental

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From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, one of our Digital marketing strategist, Mark Bowens, discusses the recent updates to Google’s algorithm, “Penguin 4.0: what does it mean for SEO practitioners?”

On the question:

Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building?

Only time will tell, but I believe in the end, this algorithm update is fairer. The departure from periodic updates means both positive and negative SEO will be recognized much faster.

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Ep.144 – Power of Review Management

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From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Director of Content and Social Media Marketing, Michelle Keyser, discusses a Brand Strategy Insider article by Geoffrey Colon,   “3 Reasons Why Your Brand Will Fail”

 

When I first came across this article by Geoffrey Colon I thought, wow, this guy is a major downer.  But when you read what he has to say you’ll see that the image I chose to represent this article is actually exactly what Geoffrey discusses.  Through failure we learn and get stronger.  This article goes through 2 important shifts brands need to make if they want to be successful and learn from their mistakes.  If they don’t they will fail.  One of my favorite things that is said in this article is” Data, analytics and everything else written about in quantified modern marketing … Continue Reading

Ep.143 – Fundamentals for Powerful Inbound Marketing Strategy

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What is SMS/MMS?

In the mobile marketing industry, SMS/MMS are one of the powerful yet underutilized tools businesses use to connect with their customers.

For those of you who don’t know what SMS and MMS stand for:

  • SMS stands for Short Message Service which includes text messages with a size limit of 160 characters.
  • MMS stands for Multimedia Messaging Service, which is commonly referred to as a picture message. Unlike SMS, there is no data limit to this type of message.

In a study done by SharePoint about Conversational Advertising, they discovered that 90% of all text messages sent are read within the first 3 minutes of being delivered. Having a direct form of marketing/advertising to a customer that almost guarantees immediate attention is unheard of. Businesses no longer have to fight for billboard, TV or website ad space because they can already have your attention on the screen that … Continue Reading

Ep.142 – When Was Your Last Marketing Audit?

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Why haven’t you been advertising on Google’s Display Network?

If you are like many other advertisers your answers are probably similar to ones such as…

  • I don’t see the value.
  • It’s not cost effective.
  • It’s too difficult to truly target your audience.
  • The system itself is too complicated.

If those reasons sound familiar to you, you may want to reconsider your decision not to advertise on the display network. Google has recently revamped the look, feel and functionality of their Display Network. These changes have definitely minimized (or even eliminated) many of the obstacles you may have previously experienced.

Google describes the renovation of their Display Network advertising as “a bit of a fairytale-like transformation”. The overhaul of the options now provided by Google include doing away with the overused conversion instruction of “Click Here!” banner ads, to new and improved banner or other display adds that are more modern … Continue Reading

Ep.141- How To Increase Your Sites Conversion Rate

We have addressed the necessary steps one should take to reduce cart abandonment and how they can attract the visitors to complete the transaction in the earlier blog post. In this blog we will discuss what you should not do in order to reduce the cart abandonments.

Don’t Make Registration Mandatory

Keep you check out process as simple as possible. Don’t force your customers to register. Provide a guest check out option to complete the transaction avoiding any unnecessary steps. Though the information in registration form will help you in understanding and serving your customer better, don’t force it on them during the transaction. Instead you can provide an option for them to register at a later point of time. This does not interrupt the transaction process of the customer keeping the details to minimal.

Avoid Surprise Charges

Customers hate any surprise charges once they are on the checkout … Continue Reading

Ep. 135 – Inbound vs. Outbound Marketing

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses a Brand Strategy Insider article by Jerome Conlon,“ How Brand Culture Drives Brand Dominance.”

We began our LocalDirective journey just over eight years ago. At the time I started the company, I was interested in accomplishing two things: 1) to “create significant results (through digital marketing) for significant companies” or, said another way, help companies that had something of meaning and value reach people who really needed their offerings, and 2) create an environment where all contributors could co-create a meaningful work experience (in a primarily distributed, virtual environment).

I’ve learned and continue to learn that this is very much about the choices we make, the things we say ‘yes’ to and the things we say ‘no’ to each and every day. Collective and … Continue Reading

4 Fundamental Engagement Tactics In B2B Marketing

Artificial Intelligence is now becoming widely available and is prized for the power it has to change the way we conduct business. Unfortunately, email marketing is still akin to a crapshoot for even experienced marketers who struggle to create content that is personalized for the specific needs and behaviors of the individuals on their lists.

Thankfully, Artificial Intelligence has arrived and is more than capable of closing that gap and offering the 1 on 1 personalized feel each of us desire when we open an email. Our email campaigns no longer need to be limited by one size fits all emails which understandably suffer from dismal open and CTR rates. Someone cue the hallelujah chorus, please!

In addition, we are now able to dissect our email campaigns, identify which strategies are truly working for us and modify methods that are not performing well. This level of personalization and behavior data … Continue Reading

Ep. 133 – Effective Web Design Principles for Usability

From time to time, LocalDirective team members will share their views on a piece by an industry thought leader. Here, Larry discusses Rich Page’s article on landing page optimization.

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Landing pages are one of the oldest tricks in the book when it comes to internet marketing; marketers have been using them since the dawn of the internet to entice users that their product is worthy of your hard earned dollars. As common as this knowledge is, there are still a surprising amount of users that fail at landing page optimization!

I recently read an article from Rich Page about landing page optimization and unique value propositions. The whole article is great and goes into detail about the steps a user should go through to optimize their page. I really like his list of “no exception” clauses to include in your value proposition:

Ep. 130 – 3 Ways To Gain More Instagram Followers

The Online Marketing Buzz For Manufacturers 

If you do a quick search on Google for Manufacturing Marketing, all of the “hot” online marketing strategies will pop up, promising to grow your brand and increase leads (instantly of course). These strategies range from paid advertising with PPC to the buzzworthy and ground breaking “new” strategy of content marketing (Okay, content marketing isn’t new at all, but don’t tell us online marketers, we like to adapt strategies from the offline world, and celebrate them as brand new online. But that’s a different article.)

Manuafacturing Content Marketing

Although I am a millennial and learned “online marketing” before I even heard or understood the phrase “direct response marketing,” I know that any marketing campaign is only as good as your ability to track the results and make decisions based on those results.

And while pay-per-click marketing, social media marketing, search engine optimization and content marketing are … Continue Reading