Actionable Marketing in Minutes Podcast

Get ready to rev up your marketing engines.

Are you an executive with too much to do and not a clue on how to apply strategic steps to get your business noticed online? Struggling to find where your customers are? Not sure who you should target and on what social media platform?

Wonder no more. Actionable Marketing in Minutes Podcast has arrived.

Our goal is simple. Create short, actionable and meaningful online marketing podcasts that puts you in the driver seat. We share with you what's important and what to focus on so you can carry out a sensible plan that works.

We understand that your bottom line is to achieve results and each weekly topic we tackle will reflect just that.

No more asking that 17 year old kid how to work on the Twitter. You'll gain the basic knowledge you need to carry on the social conversations with ease to give your company online exposure.

Since the growth of search engines, social media platforms and online mobile apps, you can no longer afford not knowing what to do. You must forge ahead by applying tactical strategies and tips that will put you toe to toe with the best of them.

Let's get started now.


Ep. 146 – Artificial Intelligence in Marketing with Metricsflow

The economy is stale, the unemployment rate is improving at a crawl and consumers have reduced discretionary spending.  A lot of small businesses are hurting and scrambling for new customers as there seems to be fewer and fewer each day.  Some of these businesses have  reduce their marketing budgets to comply with the times, but reducing marketing only guarantees that less customers will be aware of your product or service.

An even bigger problem and less commonly thought about problem is the type of marketing that small businesses are investing in.  In an effort to model the success of larger companies, small businesses are spending large amounts of their marketing dollars trying to brand their company.  The problem is building a brand is very expensive and the benefits of branding are usually delayed. When branding you are positioning yourself in the marketplace and the minds of the marketplace so when … Continue Reading

Ep. 145 – Review Management Case Study with 16th Street Dental

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Technology has played an important role in transforming the manufacturing industry. The most common question every business faces is when they should invest in technology and where they should invest. Investing too early or too late in technology can prove non-productive for your business. Also, often you get overwhelmed by the various technology offerings available and the value addition provided by these offerings. Every offering often has unique features which provide a varied value addition to your business. From a business stand point, timing the technology investment and choosing the right avenues to invest play a vital role in maximizing the ROI from technology investment. Here are few indicators which could help you in timing your technology investment.

Scalability Issues

The most important indicator for any business to invest in technology is the scalability issues it comes across. Managing the existing resources and attaining the optimal output using the existing … Continue Reading

Ep.144 – Power of Review Management

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Does Your Google Quality Score Really Matter?

Yes. In fact, Google rewards their clients for having a high Quality Score or QS. However, maybe more important, Google dings advertisers for low Quality Scores. Once you have a low Quality Score, it is a difficult and tedious process to climb out of that hole. Professional Online Marketing firms can help to minimize this risk by creating and managing your SEM Campaigns as well as developing content for your landing pages or website.

Your Quality Score is the measurement Google has assigned to determine how relevant your ads, keywords, and landing page are to a person who searches on keywords that trigger your ad to show. If Google concludes that your ad, keyword, and landing page are all relevant and useful to the person who is performing a search and viewing your ad, Google will assign a higher Quality Score to … Continue Reading

Ep.143 – Fundamentals for Powerful Inbound Marketing Strategy

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The answer may surprise you, especially coming from a strategic full service digital marketing agency.  How do companies bridge the gap between the real world and the virtual world?  How do they capitalize on the best of both worlds?

Lafayette IndianaToday’s buyers, whether B2B or B2C are more than 65% of the way through the buying process before they seek out a company or sales person to speak with.  They are definitely in control of their buying journey consuming lots of digital content, participating in social networks, attending conferences, events and trade shows.  How do you assure you stand out and gain mind share?

Let’s talk about trade shows…

They have become so very expensive, at a time when marketer’s need to show a strong return on investment (ROI).    It’s not only the fees for the trade show, the price of the booth, the collateral, travel, hotels, meals and most of … Continue Reading

Ep.142 – When Was Your Last Marketing Audit?

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Building an effective website is hard work, but all that hard work would be wasted without ongoing analysis and continual website improvements.  There is a lot of chatter about optimizing site performance and integral to that is a good test plan to know the areas of the site that could perform better. It can be a tough task with hundreds of pages, multiple conversion points to measure, and competing priorities across departments. Setting up a precise testing structure is the first step towards achieving your goals. 

What is a Conversion Rate Optimization (CRO) Test Plan? 

CRO is the method of using analytics and user feedback to improve the performance of your website. Based on KPI (Key Performance Indicators), CRO can be used to improve any website metric. This is where optimization or conversion testing comes in, to improve conversion, interaction and engagement on your website.  There may be many conversion … Continue Reading

Ep.141- How To Increase Your Sites Conversion Rate

Social media sites like LinkedIn, Facebook, Twitter and a few others have become huge players in creating a holistic recruitment process. Most people find it convenient to hang out on social media sites online to communicate and interact with each other and a vast majority of employees use social networks to research companies and potential job opportunities. Online recruiting provides companies an opportunity to find and make connections with quality candidates, many of whom would frankly remain undiscovered through traditional sources.

Engaging people who are already connected to your brand on social media and have a demonstrated interest in your company, or the industry in general, can help portray your company positively, especially when it comes to the hiring process. Besides the passive marketing of your company, recruiters now message prospects directly, post jobs in social network groups and find talent through online connections. So let’s look at how you … Continue Reading

Ep. 135 – Inbound vs. Outbound Marketing

From time to time, LocalDirective team members will share their views on a piece by an industry thought leader. Here, Vicki comments on an interview posted on the Marketing Sherpa Blog by Kayla Cobb, The Importance Of Handling Customer Reviews.

LocalDirective is a big supporter of and encourages our clients to gather as many reviews, stories and testimonials as possible from their customers and clients.  This interview conducted by Daniel Burstein, Marketing Sherpa’s Director of Editorial Content with Joseph Jaconi, General Manager of Tech Armor really resonated with me on the importance of listening to your customers and thoughtfully responding to build your brand and potentially transform your company into a much stronger competitor.

The interview focuses on the very competitive world of ecommerce, but this really applies and is a great practice for all businesses.  Gathering and responding to reviews is a wonderful form of public relations, Tech … Continue Reading

4 Fundamental Engagement Tactics In B2B Marketing

Your brand identity is extremely important to ensuring the long term viability of your business.Can you fill in the blanks? What about identifying the brand it goes with?

Oh I wish I were an __________  _________ wiener; that is what I’d truly like to be. For if I were an __________  _________ wiener, everyone would be in love with me. (need help, watch this)

How about this one?

I am stuck on ________ _____, because ________ ______’s stuck on me. (need help, watch this)

Last one:

Plop, plop, ______, _______, oh what a ____________ it is. (need help, watch this)

These have been driving me crazy as of late. Not because I really mind the jingles or the songs. On the contrary, I have been singing some of these with my 6 year old son as of late, especially the Oscar Mayer ones, they’re just plain fun. No, these have been driving me crazy because it emphasizes something many companies have … Continue Reading

Ep. 133 – Effective Web Design Principles for Usability

Link building is an integral piece of any solid SEO campaign. When you consider links make up about 42% of what determines where a site shows up in Search Engine Rankings, this is a factor you simply cannot afford to ignore.

One link building strategy is Reciprocal Link Building, otherwise known as link swapping. If you are the admin listed on a website, then you are sure to have received a request to place a link on your site in exchange for a link back. The universal question to SEO newcomers is: Should I do it?

What Does Yoda Say?

Ok, so the Search Engines may not be Yoda, but it’s important to know how they regard reciprocal links. Here’s what is listed on Google’s Webmaster Central:

…some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the

Continue Reading

Ep. 130 – 3 Ways To Gain More Instagram Followers

 

Many people do Internet Marketing these days, there are hundreds of SEO agencies and DIY CEO’s that are trying to increase their internet presence. If you search for “SEO tips” you will find a deluge of information, both good and bad, about how to do SEO. There are also several things that are apparent for a seasoned SEO expert, and some things that aren’t. Sometimes SEOs are so focused on performance and inbound marketing that they forget some of the little things, like proper pagination.

What is Pagination?

Pagination is a way to enumerate the content on your site and make it easier to archive content for both users and search engines.  If you have ever looked at the bottom of a Google search, you are familiar with pagination:

 

 

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