The Energy Industry has been dominated by large corporations for the last 5 decades. However, due to continued legislative development, smaller energy companies are emerging and providing consumers with alternatives to what has "always been".
One of the primary obstacles facing these companies is developing a brand that can compete with those who've been around for years. While this is possible with an unlimited budget, these start-up companies have limited resources to develop the brand recognition needed.
No Fixed Price Tags
One of the traditional approaches to marketing is the idea of fixed costs. If I spend $10,000 on a billboard, I know it’s going to be there for the length of the contract, and there will be an average of "x" traffic to see that billboard.
Most entrepreneurs have at least heard the terms Search Engine Optimization (SEO) and Social Media Marketing (SMM), and have some desire to leverage them to bring their business to new, otherwise untapped, markets. What exactly are these two marketing strategies, and how do they hinge on each other?
When thinking about Social Media Marketing (SMM), many entrepreneurs and marketing directors of small and mid-sized businesses see a time vacuum. In fact, SMM can drain a lot of time if you don't know how to manage it. One of the vital keys to effectively leveraging SMM for your company is to develop a strategy for efficiently distributing your message and engaging your audience without having to log into a dozen, or more, different sites.
Earlier this month Google launched a new feature of their search product, Instant Preview. This is a quick display of the cache (stored) image of the page Google has on file. This instant preview allows a user to see the site before they click on the link to it.
Given that next week is Thanksgiving, we at LocalDirective want to express our gratitude for the opportunity to serve you, our clients, in your goals to achieve powerful online marketing results.
At LocalDirective we truly aim to serve you and not just fulfill a function.