Ep.142 – When Was Your Last Marketing Audit?
In this episode of Actionable Marketing In Minutes we talk about: Marketing Audits.
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Are you finding it difficult to keep on top of all your marketing efforts? Has your marketing plan become buried under the day-to-day marketing activities and processes? How do you evaluate the strengths and weaknesses of your marketing campaigns? What steps can you take to protect against making costly mistakes? How can you maximize your return on marketing investments? These are common dilemmas for every entrepreneur or small business owner. To truly empower your business and stay ahead of your competition, you need a fresh pair of eyes to look at and audit your marketing strategy at regular intervals. So when was the last time you had a marketing audit done?
Marketing audits are absolutely vital in future planning for your brand.
A marketing audit aligns your marketing practices with the values, culture, message and tone that are consistent with your brand values. It improves the effectiveness of all communication, external and internal. Marketing audits also help you gain clarity down the line about what practices work and what isn’t effective. It provides direction and focus on all other actions and choices.
There is no hard and fast rule about the ideal time to conduct a marketing audit because the timing depends on the goals of your business. The main idea is to be proactive about performing your marketing audit to avoid tedious crisis management later.
No matter how timeless your brand is, your marketing strategy cannot remain unchanged. To keep up with the evolving business environment and practices, it is important to perform complete marketing audits at least annually. To decide on when you want to schedule your marketing audit for your business, you need to factor in the complexity of your industry and the growth it has experienced within a specific time. It would be absolutely criminal to wait for a marketing crisis to schedule your marketing audit. If you’ve started to notice that your marketing efforts are no longer effective and your sales are going down then you’ve left it too late. A little preventative maintenance is a far better and more cost-efficient than rushing to fix bigger problems later.
Marketing audits can identify any shortcomings in strategy, process and implementation to prevent any costly mistakes that could be detrimental to your business. When done right, marketing audits can save you thousands of dollars and ensure that your marketing strategy supports your revenue goals. If you haven’t already, get your marketing audit done to discover something valuable about your business.
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Join us for an upcoming episode where we discuss “Fundamentals For A Powerful Inbound Marketing Strategy”