In a recent blog post we told you that when measuring the success of your website, you should focus on website conversion. If you have a website, you should be reviewing your website conversion rate, but you won’t find that listed in your analytics program. Rather, it is a measurement that you must calculate. Here’s what you need to know.
Website Conversion Is A Critical Measurement
Simply put, website conversion is the percentage of visitors who complete the action that your website requests. Your website might purchase a product, or sign up for your newsletter. Each of those types of actions would be a conversion for your website.
Website conversion rate is calculated by measuring the number of your conversions divided by the number of visitors.
Website Conversion Benchmarks
There are no formal standards for determining your website benchmark. Although measurement techniques vary, there are some generally accepted benchmarks. … Continue reading