Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social Media Marketing, or Paid Search Marketing, you want to make sure your investment was not in vain. The Content Experiments tool will help to increase the probability of conversions that result in more sales from your website. After all, isn’t increasing revenue the reason you made the initial investment?
Content Experiments will perform the function of A/B testing on websites, entire pages, isolated content, headlines or even specific images. This new tool will be tied directly to your analytics and consider all website traffic as opposed to Google Website Optimizer that only considers Adwords website traffic.
Throughout the … Continue reading