Google Analytics Content Experiments – Coming Soon To You

Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social Media Marketing, or Paid Search Marketing, you want to make sure your investment was not in vain. The Content Experiments tool will help to increase the probability of conversions that result in more sales from your website. After all, isn’t increasing revenue the reason you made the initial investment?

Content Experiments will perform the function of A/B testing on websites, entire pages, isolated content, headlines or even specific images. This new tool will be tied directly to your analytics and consider all website traffic as opposed to Google Website Optimizer that only considers Adwords website traffic.

Throughout the … Continue reading

Too Much We In Your Website?

You have a website because you want to attract customers and increase revenue… you want to tell your readers all about you and what a great product or service you offer. Come… see… buy… right?

Wrong! One of the most common and perhaps biggest mistakes in website copy is believing that readers want to hear about you, when in fact, your readers are thinking about their own wants, needs, and desires. What they really want to know is how your product or service will benefit them or solve their problems. And your web pages should reflect this, but do they?

A nifty tool to see if the words on your web pages convey a desire to meet the wants and needs of your readers give a more self-focused impression is the WeWe Monitor or Customer Focus Calculator found at http://www.renowinc.com/wewe.htm. Just enter your URL and the company name or names … Continue reading