Why Testimonials are Important

A testimonial is a written or recorded statement that supports your company’s credibility and level of expertise. When testimonials and reviews are correctly executed, they increase responses for a business. Testimonials from your customers play a critical role in the presence of your business as well. Any time you have a positive interaction with a customer and they express an interest in your business offerings, that is a good time to ask them for a testimonial. Testimonials are not only about selling your product or services, they are also about your successful, positive interactions with people.

The important role testimonials and reviews play:

If you can assemble a group of people who want to rave about you, you build credibility. Credibility is important in a business because people tend to believe what other people believe. This concept is incredibly important when it comes to marketing.

Remember that testimonials are not … Continue reading

Trust and Credibility…Critical in Today’s Marketplace

The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.

Does your website have credibility? Do your prospective clients trust you?

There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key.

Here are the Stanford University Website Credibility Guidelines: Continue reading “Trust and Credibility…Critical in Today’s Marketplace”

The Great Performance Shuffle – Part 3

Your Website Doesn’t Convert, Where Is It Really Failing?

You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have endless hours to look at data you may be wondering what numbers matter.

The short answer is…it depends.

It depends on the type of website. But I’ll point out a few of the Key Performance Indicators (KPIs) that can help you measure the effectiveness of your website with quantifiable and actionable results.

Key Performance Indicators – More Is Not Always Better

A KPI is one piece of data that can be used to measure a certain aspect of your site. When you compare the goals of your website to KPI numbers you get an idea about how your website is performing. For example, if you have an ecommerce site … Continue reading

Why You Should Consider A Database Driven Website

If you are building a website or redesigning your old one, you should consider building a database driven website. Most people think that only “large” websites should be database driven, but even the smallest website could benefit. Database driven sites give you easy access to your website’s content which can reduce support and maintenance costs. They also allow for a much richer, interactive user experience.

What Is A Database Driven Website?

In order to understand database driven websites, you must first understand the difference between a static website and a dynamic website.

A static website has its content stored on the web file system. A static website is just as the name implies – a website that doesn’t change very often. People often refer to these as “brochure” websites because the information is presented in the same way. Typically when a static website is changed a web programmer, or … Continue reading

Get Your Landing Page Ready For Your 2012 Customers

Landing pages have been around for over 20 years. Even though the primary purpose of a landing page has not changed over time, the attributes that have turned viewers into converters has changed. This article will provide you with some landing page best practices to keep in mind that will help turn your visitors into converters. First, let’s talk about what a landing does for you.

The most important function of a landing page is to convince a potential customer to convert. Although the most profitable conversion is typically a sale, a conversion could be anything that you deem as valuable such as:

• Requesting additional information
• Making a phone call
• Completing a form
• Registering for an event
• Forwarding the page to someone else
• Donating to a cause
• Watching a video
• Posting a comment or proving feedback
• Completing a form
• Visiting … Continue reading

Here’s What You Need To Know About Your Website Conversion Rate

In a recent blog post we told you that when measuring the success of your website, you should focus on website conversion. If you have a website, you should be reviewing your website conversion rate, but you won’t find that listed in your analytics program. Rather, it is a measurement that you must calculate. Here’s what you need to know.

Website Conversion Is A Critical Measurement

Simply put, website conversion is the percentage of visitors who complete the action that your website requests. Your website might purchase a product, or sign up for your newsletter. Each of those types of actions would be a conversion for your website.

Website conversion rate is calculated by measuring the number of your conversions divided by the number of visitors.

website conversion

Website Conversion Benchmarks

There are no formal standards for determining your website benchmark. Although measurement techniques vary, there are some generally accepted benchmarks. … Continue reading