The REAL Secret For Online Marketing Success

online marketing successMost likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things here. We’ll tell you the truth about online marketing success…and it won’t cost you a dime!

But first you need to hear the hard truth. Here’s what the online marketing “gurus” won’t tell you…

  • There’s no magic ‘set-it-and-forget-it’ program for PPC.
  • There’s no social network that will get people in your door.
  • There’s no SEO guru who can wave a wand and ‘out-smart’ Google.
  • There’s no way to generate leads and obtain sales simply by having a beautiful website.
  • There’s no quick fix.

The problem with online marketing gurus and some one-off service providers is that you can’t focus all of … Continue reading

There’s A Blog And There’s A Website…And Now There’s A Blogsite!

social media is about building community

LocalDirective is working on a project that we are really excited about. We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links. Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information. A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue reading

Hits and Visits Are Nice – But Conversion Is What Matters!

Website AnalyticsIf you have a website, then you should be checking your web analytics. Web analytics is the collection, measurement and analysis of data for the purposes of understanding how a website is performing.

When people first start reviewing their web analytics they typically focus on number of visits and hits. While looking at these numbers will give you an idea of how well you are directing traffic to your site, focusing on the number of hits and visits is not a good way to measure your website’s effectiveness.

If you are like most business owners, you developed your website with the hope that it would generate sales or leads. People who simply go to your website and quickly leave do not result in sales or leads. These people got to your website and either didn’t like what they saw, didn’t know how to take action, or weren’t interested in … Continue reading

Top 5 Mistakes Businesses Make With Their Website

Here at LocalDirective we’ve done thousands of website redesign projects for businesses. We refer to them as website revitalization because we take out-of-date, brochure-type websites and turn them into sales and lead generation machines.

The first step in our website redesign process is reviewing the business’s old website. As a result, we’ve seen lots of poorly designed websites. There seems to be certain missteps that businesses make over and over so we thought it would be helpful for you if we shed light on them to help you recognize if you are making one (or all!) of them.

Here are 5 of the top mistakes that businesses make with their websites:

No Clear Call-to-Action

A call-to-action is a request to the visitor to perform some act on any given page of your website, and these calls-to-action are usually related to the major conversion focus of your site. A call-to-action may … Continue reading

Website Design – Form and Function

Form follows function – that has been misunderstood. Form and function should be one, joined in spiritual union. Frank Lloyd Wright, 1908

Frank Lloyd Wright, a renowned American architect, couldn’t have possibly known back in the early twentieth century when he spoke those words that we’d still be following this mantra in the early twenty-first century and applying it to web design.

But, what was true then is still true today. A website needs to be very functional and look good. This is more difficult than you would think. If you’ve spent any time surfing the web you have most certainly seen websites that have great looking flash intros and graphics but you were unable to find the information you were looking for. But then again, studies have been done that track web reader’s eye movement and they prove our eyes are attracted to images so you cannot ignore the … Continue reading

Newly Completed Sites

Hello world,

It has been a blessedly busy couple of weeks here at LD. As a result of our awesome sales people, we are staying quite busy with exciting new websites, SEM programs, and other projects. Check out some of our recently completed sites and let us know if you think we improved on the originals. These are all redesigns of existing sites so you can compare the old and the new. (In my personal, unbiased opinion, I think they are great!)

Case Study – Fireworks Retailer

Case – Business Telephone Provider

Case – OTC Aspirin Product

Case – Tanning Salon

More website design and revitalization case studies coming soon!… Continue reading