Why Should You Care About Your Bounce Rate?

I was speaking to a prospective client this past week and he said, “we definitely need to increase our conversions and our bounce rate is over 90%!” First reaction, YIKES! that is a really high bounce rate; no wonder they are not getting any conversions. As I started to explore and ask some questions of my expert team members, I learned a few things.Bounce Rate
Just so we are all on the same page, Google Analytics defines Bounce Rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page.)

Your bounce rate is driven by so many different variables and honestly it depends on the goals and other KPI metrics that have to be considered along with what you are trying to achieve!

If your goal is to drive phone calls in a fast sales situation, the … Continue reading

How Does Your Website Make People Feel?

One of my colleagues here at LocalDirective when asked to review a potential client’s website had this response,  “At first glance I feel like the font is yelling at me.  No bold.  Bold makes me feel even more like I am being scolded.”  I‘d venture to say, she did not feel there was a good user experience!  How many visitors do you think bounced off that website almost immediately?

There are two important website design elements when you think about your website:  The User Experience (UX) and The User Interface (UI) or Interaction.

Is your website clear and easy to use?  A powerful program that has a poorly designed user interface has little value.

There should be one primary goal per page and you should be asking these questions:

  1. Who is my ideal audience?
  2. Where do I want to send them on my site?
  3. What call to action will best
Continue reading

Trust and Credibility…Critical in Today’s Marketplace

The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility and can meet expectations. People they trust! Both character and competence are vital to trust and sustained success. The Better Business Bureau (BBB) tagline is appropriately, “Start With Trust”.

Does your website have credibility? Do your prospective clients trust you?

There are 2,000,000 search inquiries on Google every minute! When an interested prospect finds you online and clicks to your website, will they contact you? Trust and credibility are the key.

Here are the Stanford University Website Credibility Guidelines: Continue reading “Trust and Credibility…Critical in Today’s Marketplace”

The Great Performance Shuffle – Part 3

Your Website Doesn’t Convert, Where Is It Really Failing?

You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have endless hours to look at data you may be wondering what numbers matter.

The short answer is…it depends.

It depends on the type of website. But I’ll point out a few of the Key Performance Indicators (KPIs) that can help you measure the effectiveness of your website with quantifiable and actionable results.

Key Performance Indicators – More Is Not Always Better

A KPI is one piece of data that can be used to measure a certain aspect of your site. When you compare the goals of your website to KPI numbers you get an idea about how your website is performing. For example, if you have an ecommerce site … Continue reading

92% Of Online Adults Are Using Search Engines – Are They Finding Your Business?

It comes to no surprise to us here at LocalDirective, but a recent survey shows that Search (people using search engines like Google, Bing, and Yahoo to find information) continues to dominate the list of ways that adults find what they need. According to the results of a new survey from the Pew Internet and Life Project, Search is used by 92% of online adults with 59% use search on a typical day.

The Results Are In

Pew began tracking online behavior in 2002 and Search has been at the top of the list since the beginning. What is surprising to some is
that the birth of social media and mobile devices has done little to impact these results. That is not to say that the growth of these online channels hasn’t made a dent in online activity; it certainly has! But in terms of how people spend their … Continue reading

Here’s What You Need To Know About Your Website Conversion Rate

In a recent blog post we told you that when measuring the success of your website, you should focus on website conversion. If you have a website, you should be reviewing your website conversion rate, but you won’t find that listed in your analytics program. Rather, it is a measurement that you must calculate. Here’s what you need to know.

Website Conversion Is A Critical Measurement

Simply put, website conversion is the percentage of visitors who complete the action that your website requests. Your website might purchase a product, or sign up for your newsletter. Each of those types of actions would be a conversion for your website.

Website conversion rate is calculated by measuring the number of your conversions divided by the number of visitors.

website conversion

Website Conversion Benchmarks

There are no formal standards for determining your website benchmark. Although measurement techniques vary, there are some generally accepted benchmarks. … Continue reading