One of my colleagues here at LocalDirective when asked to review a potential client’s website had this response, “At first glance I feel like the font is yelling at me. No bold. Bold makes me feel even more like I am being scolded.” I‘d venture to say, she did not feel there was a good user experience! How many visitors do you think bounced off that website almost immediately?
There are two important website design elements when you think about your website: The User Experience (UX) and The User Interface (UI) or Interaction.
Is your website clear and easy to use? A powerful program that has a poorly designed user interface has little value.
There should be one primary goal per page and you should be asking these questions:
- Who is my ideal audience?
- Where do I want to send them on my site?
- What call to action will best