Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.
What Does This Mean For Businesses?
Several immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the issue of display. Is your website even navigable on mobile? Does it take too long to load or require significant horizontal scrolling? Secondly, the limited screen size for handheld devices means that there are limited ads. This adds yet another road block in the world of user-driven content – How … Continue reading