Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.

What Does This Mean For Businesses?

Mobile Website Display Several immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the issue of display. Is your website even navigable on mobile? Does it take too long to load or require significant horizontal scrolling? Secondly, the limited screen size for handheld devices means that there are limited ads. This adds yet another road block in the world of user-driven content – How … Continue reading

The Great Performance Shuffle – Part 3

Your Website Doesn’t Convert, Where Is It Really Failing?

You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have endless hours to look at data you may be wondering what numbers matter.

The short answer is…it depends.

It depends on the type of website. But I’ll point out a few of the Key Performance Indicators (KPIs) that can help you measure the effectiveness of your website with quantifiable and actionable results.

Key Performance Indicators – More Is Not Always Better

A KPI is one piece of data that can be used to measure a certain aspect of your site. When you compare the goals of your website to KPI numbers you get an idea about how your website is performing. For example, if you have an ecommerce site … Continue reading

Why You Should Consider A Database Driven Website

If you are building a website or redesigning your old one, you should consider building a database driven website. Most people think that only “large” websites should be database driven, but even the smallest website could benefit. Database driven sites give you easy access to your website’s content which can reduce support and maintenance costs. They also allow for a much richer, interactive user experience.

What Is A Database Driven Website?

In order to understand database driven websites, you must first understand the difference between a static website and a dynamic website.

A static website has its content stored on the web file system. A static website is just as the name implies – a website that doesn’t change very often. People often refer to these as “brochure” websites because the information is presented in the same way. Typically when a static website is changed a web programmer, or … Continue reading

New Study Reveals Your Website Is Key To B2B Sales

A recent study conducted by Demandbase and Focus proves that a company’s website is a critically important source of new sales leads. The only lead source more effective is referrals and personal connections. The study also found that even when the sales lead originated from another source, nearly all leads end up reviewing the website at some point during the purchasing process.

This study shows just how critical a website is to a company’s ability to get new sales leads. But in stark contrast to the critical role a website plays for business is the finding that companies are doing very little to optimize the website experience for the people that visit their site!

Other findings in the study include:

• Most corporate websites are not performing to their maximum lead generation potential

• Businesses see that they need serious improvement in their ability to track unidentified site visitors

• … Continue reading

The REAL Secret For Online Marketing Success

online marketing successMost likely you’ve read a lot of blog posts and articles with titles similar to this one. Chances are they were not-very-well veiled attempts at selling an e-book, a white paper, or trying to get you to join a “mastermind” group. You won’t find any of those things here. We’ll tell you the truth about online marketing success…and it won’t cost you a dime!

But first you need to hear the hard truth. Here’s what the online marketing “gurus” won’t tell you…

  • There’s no magic ‘set-it-and-forget-it’ program for PPC.
  • There’s no social network that will get people in your door.
  • There’s no SEO guru who can wave a wand and ‘out-smart’ Google.
  • There’s no way to generate leads and obtain sales simply by having a beautiful website.
  • There’s no quick fix.

The problem with online marketing gurus and some one-off service providers is that you can’t focus all of … Continue reading

There’s A Blog And There’s A Website…And Now There’s A Blogsite!

social media is about building community

DirectiveGroup is working on a project that we are really excited about. We aren’t quite ready to announce it yet, but we wanted to go ahead and introduce a new concept – the blogsite.

Definition: Blogsite

The term “blog” is a short version of “weblog” which is an ongoing, frequently updated chronicle of information and links. Blogs were meant to allow for quick and easy publication of information. This is different than the traditional website. Updating a website requires technical skills which meant that the process to publish information was slower. However, the power and abilities of a website allowed for robust, interactive delivery of information. A blogsite is a combination of the blog and website where the delivery of information was fast and easy while still maintaining the power of a website.

Our Mission

We were approached by a company that wanted to create a community of like-minded people … Continue reading