The Millennial Generation: What You Need To Know


By now, you’ve been introduced to your biggest customer, Millennials and connected the dots on How To Win Millennials Over.

Today, we’ll focus on peeling another layer in the Millennials’ mind, to include their way of life. As a B2B company, not only must you understand who Millennials are as well as learn what their purchase behavior is all about, but what will make or break your campaign and ad messaging is the connection you make with this generation directly; by speaking their language and behavior with your product/service.

What Matters Most

Millennials value their time, just like any generation but they measure success by their social network stance, work/life balance and fitness. Fitness trends are changing and it’s partly due to this generation’s take on what health means. Understand that for Millennials, good health isn’t a simple gym workout routine, this generation prefers outdoor excursions, hiking, mountain climbing, … Continue reading

Build Your Website Like You’d Build Your Business

Business to business marketing The internet wasn’t created just to pass around cute cat pictures and silly songs: The Internet was created to ease communication between government, the military and major industrial suppliers. Today’s internet is still an effective way make connections up and down your supply chain because today’s internet works for business as well as people.

The days of just building a website and waiting for the orders to roll in are long gone (if they ever existed at all). Your company’s website is your front door to the online world and it should reflect the same level of professionalism and service to online visitors as the people who walk into your physical front door.

Websites Don’t Exist In A Vacuum

Building your business website so it can be easily indexed and recorded by search engines is just the first step, you need to create interest in your business as well. Driving … Continue reading