Blog Abstract: How To Rock Social Media

From time to time, team members will share their views stimulated by content from an industry thought leader. Here, our Project Manager, Irina Boudreau, discusses the recent article by Annie Crowford at Adobe, “What You Need to Know About Social Media in 2018″.

In this article, the author gets to the nitty-gritty of social media content with the help of three experts: Sue Zimmerman on Instagram, Mari Smith on Facebook and Peg Fitzpatckir on Pinterest. While the article was written last year, the points made here are very much relevant and applicable in 2019.

The path to success on social platforms starts with rich visual content and engaged consumers. Social media is all about connections. You must focus on genuine conversation and shares if you want to keep your posts from being buried in the feeds. But your highest ROI will come from purposeful engagement. So how do you engage with your followers?

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4 Tips To Optimize Videos For YouTube Search

Creating and marketing videos for your brand or business is a great way of getting noticed today in both YouTube and Google search. YouTube makes the ideal host for all your companies’ video content as it ensures your product, service or mission gets watched and shared by more visitors. YouTube is presently the second largest search engine processing more than 3 billion searches monthly. With 800 million unique users monthly on the YouTube site and over 900 million hours of video watched each month, it is a huge traffic source. YouTube is a Google produce (Alphabet Inc.) so YouTube videos are integrated into Google search results. The reach of YouTube videos keep increasing, despite competition from Facebook Live or Instagram Stories. Continue reading “4 Tips To Optimize Videos For YouTube Search”

YouTube Advertising – 3 Easy Ways to Market Your Business on YouTube

YouTube is considered to be the second largest search engine behind Google. While you may not consider YouTube to even be a search engine, your customers do, and are watching reviews, “how to” content, and entertaining videos right now.  YouTube reports to receive 800M unique visitors a month. (Yes, that’s an M for million.)

Maybe you have hundreds of videos that you want to use to attract new customers, or you’re wondering how you can leverage YouTube traffic without any video content at all. Whatever the case, YouTube has an affordable advertising solution for your business and in this article we’ll cover 3 easy ways to advertise on YouTube.

YouTube Display Ads

Do you want to advertise on YouTube but don’t have any video content?  No Problem, Invideo display ads allow you to advertise on or next to relevant YouTube videos.  Display ads are the banners ads that pop up at … Continue reading