Whatever Else You Do, Integrate Twitter With Business Marketing In 2015

Depositphotos_10159093_xsBusinesses often wonder how much 140 characters are worth in terms of a general marketing plan, but Twitter continues to be a social media powerhouse. From the time the Ellen DeGeneres selfie broke Twitter on Oscar night this year, it was obvious to all marketers that real time marketing on Twitter was a force to be harnessed. Businesses need a Twitter marketing strategy that leverages visual media, builds their brands, and cultivates opportunities to make personal connections.

What you may not know is that Twitter is considered to be one of the most engaged social networks for post-click interaction, as in if someone clicks on your link via Twitter they are more likely to spend time on your site, click on more of your pages, and engage with your content.

So if your business is trying to drive traffic to its website, it is time to turn to Twitter, which … Continue reading

3 Tips for Improving Your Customer Retention Process

Most business owners know the cost of acquiring a new customer is much higher than retaining a current one. But just in case you need some convincing, here are a few statistics from Leading on the Edge of Chaos by Emmett C. Murphy and Mark A. Murphy.

1. Acquiring new customers can cost five times more than satisfying and retaining current customers.

2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.

3. The average company loses 10% of its customers each year.

4. A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry.

5. The customer profitability rate tends to increase over the life of a retained customer.

Those numbers are pretty astonishing and they point out just how critical it is to spend time improving your customer retention process.

Happy customers are active customers

Continue reading

Now is the Time: 5 Easy Steps To Get Started in Social Media

You’ve heard about the explosion of social networking sites. Over 400 million people worldwide use one or more. A social networking site is a place of social interaction. On Facebook, members become friends, share information, invite each other to events, and engage in other social activities. On Twitter, people share brief messages or updates with one another. Individuals, organizations, and businesses take part. Have you ever wondered if you should get involved, and if so, how?

You may be hesitant to try something new; however with the enormous traffic that these sites receive, it’s time to make your presence known! Not only is social networking a strategy to increase revenues and/or deepen customer relationships, it is also a fabulous Search Engine Optimization (SEO) technique for linking to your website.

Here is a simple 5-step process, adapted from the article, “5 Steps to Get your Business Ready for Social MediaContinue reading