Hidden Google Money Grabs: Targeting Expansion

Last week I posted an article describing the fact that many advertisers lose money due to the default advanced geotargeting settings in every campaign.

This week I’ll describe another hidden “grab” that causes every Google Display Network ad group to lose money – by default.

Targeting Expansion

The culprit is a hidden ad-group-level “feature” called “Targeting Expansion”. Continue reading “Hidden Google Money Grabs: Targeting Expansion”