As we continue to rush with increasing speed into social and new digital interactions with customers, clients, supply chain partners and other stakeholders in the success of our businesses, it may seem like change is the only constant. If it feels like that, perhaps you’ll be heartened to know that some things haven’t changed. And if you stick to these basics, you will continue to find success in your efforts to persuade and influence, no matter what newfangled media vehicles are encountered.
While these social influence principles have been documented and studied by many researchers and scientists for well over a half a century, Dr. Robert Cialdini is considered by many to be the leading authority of this subject, as documented in his famous book, Influence.
The idea is that you consider these influence mechanisms as levers that encourage responsive behavior. Clearly, these tactics would not be considered alternatives … Continue reading