Jumpstart Your Business Today: Six Universal Tactics of Influence and Persuasion

Infographic - Six Elements of Persuasion As we continue to rush with increasing speed into social and new digital interactions with customers, clients, supply chain partners and other stakeholders in the success of our businesses, it may seem like change is the only constant. If it feels like that, perhaps you’ll be heartened to know that some things haven’t changed. And if you stick to these basics, you will continue to find success in your efforts to persuade and influence, no matter what newfangled media vehicles are encountered.

While these social influence principles have been documented and studied by many researchers and scientists for well over a half a century, Dr. Robert Cialdini is considered by many to be the leading authority of this subject, as documented in his famous book, Influence.

The idea is that you consider these influence mechanisms as levers that encourage responsive behavior. Clearly, these tactics would not be considered alternatives … Continue reading

Google+ – Is It a Plus For You?

Earlier this year Google stepped boldly into the social world with the individual release of Google+. On Monday Google opened the new network for business profiles (called Google+ pages).

While there has been a lot of buzz around the marketing world about Google+, we have yet to see it perform so well we consider it a “must have” in your Internet Marketing arsenal. However, there are some things every business should pay attention to and ask as you consider Google+.

What’s the Purpose of Social For Your Company?

There are many purposes for social. The primary ones are:

  • Generate buzz about your brand/products
  • Convert sales – example is Facebook eCommerce
  • Customer support/retention
  • Product ideation
  • A tactic in SEO

For more on these, check out the Social Networking Coffee Hour from Friday, November 4th.

Depending on your primary tactic for social, Google+ may be a good idea, … Continue reading