Businesses often wonder how much 140 characters are worth in terms of a general marketing plan, but Twitter continues to be a social media powerhouse. From the time the Ellen DeGeneres selfie broke Twitter on Oscar night this year, it was obvious to all marketers that real time marketing on Twitter was a force to be harnessed. Businesses need a Twitter marketing strategy that leverages visual media, builds their brands, and cultivates opportunities to make personal connections.
What you may not know is that Twitter is considered to be one of the most engaged social networks for post-click interaction, as in if someone clicks on your link via Twitter they are more likely to spend time on your site, click on more of your pages, and engage with your content.
So if your business is trying to drive traffic to its website, it is time to turn to Twitter, which … Continue reading