With the explosion of social media usage, businesses are frantically searching for ways to engage people where they are. And that’s online.
Here are a few facts:
• There are over 500 million active users on Facebook.
• By July 2010, 20 million messages (“Tweets”) were sent through Twitter.
• The change in social media use among Baby Boomers 55-64 rose from 9% in December 2008 to 43% in December 2010.
• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010.
Companies are responding by building Facebook pages, setting up Twitter accounts, and developing corporate blogs. The problem is a lot of these companies are setting up the tools before they actually have a strategy in place.
It really isn’t helpful to simply set up a presence online. There’s much more to it than that. To make the most of social … Continue reading