Time to get Snapchat Certified: What to expect from Snap Focus

Snapchat is a social media platform on the rise. A favorite for the younger generation, Snapchat reached 90% of all 13-24-year-olds and 75% of all 13-34-year-olds in the US last year. These trends are only growing as more and more teens abandon Facebook and head to Snapchat to stay in touch with friends during the COVID-19 era. 

Active Snapchatters open the app an average of 30 times per dayWith such a large and engaged audience at our fingertips, now is a time to start advertising on Snapchat. 

Get a head start on Snapchat advertising with “Snap Focus” –  Snapchat’s brand new six-course certification program, which offers the opportunity for advertisers and agencies to master the intricacies of Snapchat Ads Manager and stay on top of everything Snapchat advertising has to offer. Continue reading “Time to get Snapchat Certified: What to expect from Snap Focus”

Is It Time To Consider Snapchat For Your Business?


From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, Michelle discusses the recent HubSpot article by Meghan Keaney Anderson.

As a parent I was adamant that my 12 year old son was not going to be on SnapChat. Like Megan Keaney Anderson says in her blog Something Big is Happening With Snapchat: Why Businesses Shouldn’t Wait to Get Started, I was one of the doubters for a long time due to the mess of confusion surrounding the app. I fell victim to the hype that it was an app in which teenagers exchange goofy self-destructing videos and wanted my son to have no part in it.

In the past few months, I found myself realizing that I need to get with the times! Ms. Keaney Anderson does a great job of talking about the app and why … Continue reading