Google+ – Is It a Plus For You?

Earlier this year Google stepped boldly into the social world with the individual release of Google+. On Monday Google opened the new network for business profiles (called Google+ pages).

While there has been a lot of buzz around the marketing world about Google+, we have yet to see it perform so well we consider it a “must have” in your Internet Marketing arsenal. However, there are some things every business should pay attention to and ask as you consider Google+.

What’s the Purpose of Social For Your Company?

There are many purposes for social. The primary ones are:

  • Generate buzz about your brand/products
  • Convert sales – example is Facebook eCommerce
  • Customer support/retention
  • Product ideation
  • A tactic in SEO

For more on these, check out the Social Networking Coffee Hour from Friday, November 4th.

Depending on your primary tactic for social, Google+ may be a good idea, … Continue reading