The Great Performance Shuffle – Part 2

How to tell if your Adwords campaign is working?

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Your performance will only be as good as your ability to measure and track your results. You know the saying, “You can’t manage what you don’t measure.” But what do you measure in Adwords? What are the important key performance indicators and how do you measure SEM performance?

Adwords has a lot of bells and whistles but we’ll focus on 5 core metrics and why they’re critically important to the success of your Adwords campaign.

Here are 5 metrics you should be focused on to get the most out of your Adwords campaign.

  • Conversions – This is the one we don’t have to tell you about as every business owner and marketer is obsessed with conversions, but the secret to this number is to understand how much a conversion means to your business in dollars. Especially if a conversion from
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The Great Performance Shuffle – Introduction

What do you measure in Internet Marketing?

How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you’re running PPC campaigns, you’re doing SEO, are engaged in Social Media, or are email marketing (just to name a few), you need to know what to measure.

This series of posts, coming over the next several weeks, will explore the what’s and how’s of measuring your effectiveness.

Define “Well Performing”

Despite what some believe, there is not a single definition of well performing. When you work with an integrated marketing team, one of the first exercises you’ll go through is defining your goals. Ultimately, the result is the same, to increase the bottom line. However, the next step removed from that will vary depending on your company, product line, target audience, buying cycle, and much more.

Example: You have a … Continue reading