SEO and SMM are Getting Married

Most entrepreneurs have at least heard the terms Search Engine Optimization (SEO) and Social Media Marketing (SMM), and have some desire to leverage them to bring their business to new, otherwise untapped, markets. What exactly are these two marketing strategies, and how do they hinge on each other?

SEO Is About Visibility

When people talk about SEO, it really means changing the variables of a particular site, or profile, to make that site friendlier to search engines and to increase the visibility of that site, page or profile in targeted Search Engine queries.

There are many factors that impact where a particular website will display in the Search Results (SERPs), but a few of the factors include:

  • Age of content on the pages of the site.
  • How relevant the content is to the search query.
  • Number and quality of other sites that link to your site.

SMM is Critical to

Continue reading

Now is the Time: 5 Easy Steps To Get Started in Social Media

You’ve heard about the explosion of social networking sites. Over 400 million people worldwide use one or more. A social networking site is a place of social interaction. On Facebook, members become friends, share information, invite each other to events, and engage in other social activities. On Twitter, people share brief messages or updates with one another. Individuals, organizations, and businesses take part. Have you ever wondered if you should get involved, and if so, how?

You may be hesitant to try something new; however with the enormous traffic that these sites receive, it’s time to make your presence known! Not only is social networking a strategy to increase revenues and/or deepen customer relationships, it is also a fabulous Search Engine Optimization (SEO) technique for linking to your website.

Here is a simple 5-step process, adapted from the article, “5 Steps to Get your Business Ready for Social Media” to … Continue reading

SEO: Rankings Are Not The End All

On the surface it always seems better to be on top. We want to win, to be the best, and having our business highest ranking on the search engine results page feels great. But remember why you created an online presence in the first place: Leads and conversions. You want quality contacts that generate revenue. Having a high ranking keyword is great if it brings you to your goal. However, there are other things to consider.

In The One Mistake That Many CEOs Make About SEO, this problem is identified. The fact is, the top position is only as good as the performance of that keyword. SEO is about finding keywords that generate a ROI (return on investment). If a keyword has a good ROI, it’s a priority keyword. However, it if doesn’t, then reconsider insisting that keyword be top ranking, even if it is a relevant term in … Continue reading