Most entrepreneurs have at least heard the terms Search Engine Optimization (SEO) and Social Media Marketing (SMM), and have some desire to leverage them to bring their business to new, otherwise untapped, markets. What exactly are these two marketing strategies, and how do they hinge on each other?
SEO Is About Visibility
When people talk about SEO, it really means changing the variables of a particular site, or profile, to make that site friendlier to search engines and to increase the visibility of that site, page or profile in targeted Search Engine queries.
There are many factors that impact where a particular website will display in the Search Results (SERPs), but a few of the factors include:
- Age of content on the pages of the site.
- How relevant the content is to the search query.
- Number and quality of other sites that link to your site.