It’s Neuroscience, Not Rocket Science

From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our CEO, Lisa Maier, discusses the recent CMO.com article, “Web Site Conversion: Art And Neuroscience.”

I really do like the spate of articles that focus on the neuroscience of marketing. After all, understanding the science behind the principles of persuasion help all marketers become increasingly effective in our work. While this is not new or different since the rise of the digital era, it continues to be an important focus as it is applied digitally. This article highlights some of the key elements in conversion of websites in an easy-to-understand way.

  1. Evoke an emotive response. Many people assume that only in consumer marketing is connecting to emotions important. Yet it has been found that emotions guide all decisions, so much so that when pathology is present that prevents
Continue reading

Tips to Creating Search-Friendly Press Releases

A press release can be a powerful way to distribute content outside of your usual channels. Optimizing your press releases for search engines will make them easier to find, thus increasing the visibility of your content. A good press release will also contain links to key pages on your website: when the release is distributed and posted on various blogs and websites, you’ll instantly gain a solid set of quality backlinks.

Let’s look at a few ways you can ensure your press release is optimized for the search engines.

  1. Choose the right topic to publicize: Keep in mind that a press release isn’t a marketing pitch. Instead, it should be informative in nature, sharing news about some development or trend that involves your company.
  2. Research and choose your optimal keyword phrase:In order to narrow down one keyword phrase to emphasize, it’s important to keep a few factors in mind.
Continue reading

Did You Get This Email Too?

Not enough site traffic. Could be due to Google update?

Did you get an email about the Google update like this?
You receive an email with the above subject line or something similar and then panic.  Is it true?  What should you do?

Let’s look at the facts and details.  First of all it is spam and the sender knows nothing about your website, SEO, SEM or SMM efforts or success.  They are simply sending out a mass mailing with the hope of creating doubt in the minds of legitimate businesses who already work with reputable digital marketing partners.  The email is not addressed specifically to you by name.  There is a general greeting such as “Hi” or something similar.  Companies who operate this way are generally not legitimate.  Why do I suggest that?

One of the statements claim you are not getting enough website traffic.  Of course we’d all like more traffic, however be keenly aware that there is no … Continue reading

What Does Website SEO And A Book Have In Common?

Is the term Search Engine Optimization (SEO) confusing? Are you not really sure what it means?  SEO can be very complex and hard to understand or explain.   I was enlightened this past week when Zain, our Director of SEO, simply explained that website SEO is just like a book.  A light bulb went on in my head and I thought; “Now that is an easy way to explain the concept of SEO”.

A book and SEO have much more in common than you think and it makes very logical sense.  SEO can sometimes be hard to explain and complex to understand.  Below is a list of analogies (between a book and SEO) that makes SEO easy to understand and remember, even for non-technical people.

  1. There is only one recognized publication in the library; a website domain registered in the Domain Name System or a book registered with the U.S. Copyright
Continue reading

Press Releases – Two Major Marketing Benefits for the Price of One

Most small-to-medium sized businesses don’t think much about press and publicity. They operate under the belief that it’s for larger businesses. The truth is that larger businesses would never have gotten where they are if they hadn’t had press and publicity when they were smaller.

The web has changed the rules and now you don’t have to be a Fortune 500 company to benefit from press and publicity. In fact, a few strategic steps can allow you to enjoy two major benefits from one well-crafted press release.

The Evolution of the Press Release

In the days before the Internet was in every household, a press release was produced when a company had a major announcement such as the opening of a new location or a new product offering. The news release was crafted using industry jargon and sent to a handful of reporters and editors who were already well … Continue reading

More Than A Just Venice – The February 2012 Update To Google

Last week a large number of changes to the way Google ranks and displays search results was rolled out. Many Search Engine Optimization specialists have focused on one piece of the update, codenames “Venice”, and have not looked at the 39 other parts. When you categorize the list of updates you will start to see an interesting trend. Many of the other parts of this update actually dovetail with the Venice update, making it even easier for small websites to compete than many SEOs realize.

The Venice Update – Making General Searches Local

To understand why Venice is more powerful than many realize, you first need to know what it does on its own. Google defines Venice in a nutshell as, “Improvements to ranking for local search results.” What this really means is that local businesses will be better able to compete against large, 800 Pound Gorilla, websites for … Continue reading