Face it: everyone has a limited marketing budget. While one limit may be higher than another, everyone has a limit at some point. The question for every marketing program will inevitably be: is this going to pay off?
This is a fantastic question, and one that needs to be addressed closely before the launch of any campaign. However, it’s not as easy as looking at the cost of a product or service and the cost per click to determine the immediate value and if the marketing is going to pay for itself. Here are several steps you should consider as you think through any marketing program or campaign.
Budget, Cost & Value
It’s pretty easy to determine the cost of an acquisition, as well as your immediate profit (or loss). What’s more challenging to determine is what budget you should have for your campaign. Here are the components you need … Continue reading