Don’t Believe Everything You Read – How Quality Scores Impact Adwords Campaigns. Part 1

Over the last couple months, I’ve seen several articles, from various sources, alluding to or even bluntly stating that the Google Adwords QS (Quality Score) should be completely ignored because it was meaningless. Since I strongly disagree with this sentiment and the logic behind the writers’ opinions did not make any rational sense, I simply dismissed these articles and went on with my day.

Recently, however, someone whom I greatly admire as an extremely intelligent business person forwarded me one such article and requested my thoughts. That made me realize these articles can be misleading and this type of information could result in the most savvy business people potentially making bad decisions.The purposes of this article is to provide you with suggestions on how to critically evaluate the logic in articles pertaining to Adwords QS using a recent example of an article from Search Engine Watch. In my next … Continue reading

Pay Less For Your Clicks in Google Adwords

During the last month, we have been talking about The Great Performance Shuffle or key metrics that are true indications of the success of your online marketing efforts. Today, we are going to dive a little deeper into your Adwords campaign and discuss how your Keyword’s Quality Score defines what you pay for clicks and the role keyword bidding strategies play in determining your Quality Score.

Using the appropriate bidding strategy early in a Google Adwords campaign is critical to long-term success. A good bidding strategy will enable keywords within a campaign to achieve a high Quality Score (QS) at a faster rate. On the other hand, an advertiser who does not use keyword strategy best practices risks starting off with a low QS. Once Google assigns a low QS, it is very difficult to improve the QS. Even with aggressive optimizations, it’s a long and tedious process. This would … Continue reading

5 Tips To Improve The Keyword Quality Score In Your PPC Campaigns

Does Your Google Quality Score Really Matter?

Yes. In fact, Google rewards their clients for having a high Quality Score or QS. However, maybe more important, Google dings advertisers for low Quality Scores. Once you have a low Quality Score, it is a difficult and tedious process to climb out of that hole. Professional Online Marketing firms can help to minimize this risk by creating and managing your SEM Campaigns as well as developing content for your landing pages or website.

Your Quality Score is the measurement Google has assigned to determine how relevant your ads, keywords, and landing page are to a person who searches on keywords that trigger your ad to show. If Google concludes that your ad, keyword, and landing page are all relevant and useful to the person who is performing a search and viewing your ad, Google will assign a higher Quality Score to … Continue reading

Search Engine Marketing: Improving Your Quality Score

Quality score is a grade or rating you receive from search engines that represents how relevant the relationship is between your keywords, content, URL, and the user experience as shown by the click-through rate. A good quality score can lower your costs and increase your exposure. Why?

Well, think of it this way. A user types in a keyword in the search engine, and the search engine results page includes your ad. If there is a close relationship between the keyword, your ad and your landing page content, the user will likely find what they want when they visit your site. But if the relevance or relationship is poor, the user may visit your site and not find what they want. Getting irrelevant results can cause this user to go to another search engine next time.

In a nutshell, quality scores are used by search engines to provide a measurement … Continue reading