Everyone knows that when determining the value of a marketing initiative they must look at the bottom line or the return on investment (ROI) of the budget. Of course, at the end of the day, the ROI is all that really matters. After working with hundreds of clients, I’ve concluded that many marketing professionals overlook the performance indicators that lead up to the final conversion. When these key indicators are managed correctly, the highest ROI is achieved in the least amount of time. In their Adwords interface, Google offers several reports to help marketers understand these performance indicators so that campaigns can be tweaked for optimal performance.
Reporting is a very essential part of online marketing. By using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. This article will help you to become familiar … Continue reading