Let’s say for the sake of argument that you have amazing content on your website. You spent a lot of time writing the content and picking images and you feel that it represents your company well. Your design is fresh and fun. But you are still not quite sure that your site is optimized for generating revenue.
First of all, I want to start by saying this is not an article about how to search optimize your site, (SEO). While SEO is something very important, conversion optimization is quite different. Here, I will give you a few pointers on how your ecommerce website can be optimized to accumulate its maximum potential for generating revenue.