How To Start A Podcast For Your Business

Podcasts have long gone mainstream, with subscriptions to podcasts crossing 1 billion long back in 2013 and over 67 million men and women being monthly podcast consumers. Monthly listeners have grown steadily through 2017 from 21% to 24% year over year. Unfortunately only about 6% of online marketers have warmed up to producing podcast content. The on-demand audio format of podcasts makes it ideal for reaching people even when they aren’t sitting at their computers, unlike video content. Businesses can reach out to more people and more often through podcasts even when they are working out at the gym, running, driving to work or working around the house.  Podcasting doesn’t just develop your brand and establish you as experts in your industry; it also helps start meaningful conversations with potential and existing customers.  More amazingly nearly 63 percent of podcast listeners made a purchase based on something recommended during … Continue reading