The Great Performance Shuffle – Part 3

Your Website Doesn’t Convert, Where Is It Really Failing?

You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have endless hours to look at data you may be wondering what numbers matter.

The short answer is…it depends.

It depends on the type of website. But I’ll point out a few of the Key Performance Indicators (KPIs) that can help you measure the effectiveness of your website with quantifiable and actionable results.

Key Performance Indicators – More Is Not Always Better

A KPI is one piece of data that can be used to measure a certain aspect of your site. When you compare the goals of your website to KPI numbers you get an idea about how your website is performing. For example, if you have an ecommerce site … Continue reading