The Wrath of Penguin 2.0


For most people, the 23rd of May was just another Thursday. Everyone was waiting for Friday and the long weekend ahead. For internet marketers, the 23rd was marked by another infamous Google update; Penguin 2.0. The new update (humorously labeled after a black and white animal to showcase it’s impact on black hat techniques) is the most comprehensive Google update to date. Previously, Penguin 1.0 only targeted the homepage of a website. With the latest update, Google is hitting out at internal pages as well. In addition, the update is also attacking contested industries, where spam is more prevalent (such as Pay Day Loans in the UK). One thing is for certain, if you have been using questionable SEO techniques, you are in for quite an eventful summer. How do you know if your website (or your client’s websites) has been hit by this new update? Well, for one, check … Continue reading