Does Your Google Quality Score Really Matter?
Yes. In fact, Google rewards their clients for having a high Quality Score or QS. However, maybe more important, Google dings advertisers for low Quality Scores. Once you have a low Quality Score, it is a difficult and tedious process to climb out of that hole. Professional Online Marketing firms can help to minimize this risk by creating and managing your SEM Campaigns as well as developing content for your landing pages or website.
Your Quality Score is the measurement Google has assigned to determine how relevant your ads, keywords, and landing page are to a person who searches on keywords that trigger your ad to show. If Google concludes that your ad, keyword, and landing page are all relevant and useful to the person who is performing a search and viewing your ad, Google will assign a higher Quality Score to … Continue reading