What’s Better a Mobile App or a Mobile Website?

Last week we introduced you to the concept and trends of mobile marketing. This week, we’ll dig a little deeper into the differences of each of these tools. What started off as a means to verbally communicate with others, cell phones soon became a form of written communication (text message) and today have transformed into mini computers that you hold in your hand. Between smartphones and multimedia phones, the phones of today have a hybrid functionality that appeals to a wider audience. This new user wants to do business when he or she needs to and have fun whenever possible. This has created the need for both mobile sites and mobile apps.

Mobile Apps are a software application that is made for a particular device such as an iPhone or Android. Mobile apps gained popularity when Apple’s advertising on their US trade marked phrase, “There’s an app for that” infected … Continue reading

Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.

What Does This Mean For Businesses?

Mobile Website Display Several immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the issue of display. Is your website even navigable on mobile? Does it take too long to load or require significant horizontal scrolling? Secondly, the limited screen size for handheld devices means that there are limited ads. This adds yet another road block in the world of user-driven content – How … Continue reading