Last week we introduced you to the concept and trends of mobile marketing. This week, we’ll dig a little deeper into the differences of each of these tools. What started off as a means to verbally communicate with others, cell phones soon became a form of written communication (text message) and today have transformed into mini computers that you hold in your hand. Between smartphones and multimedia phones, the phones of today have a hybrid functionality that appeals to a wider audience. This new user wants to do business when he or she needs to and have fun whenever possible. This has created the need for both mobile sites and mobile apps.
Mobile Apps are a software application that is made for a particular device such as an iPhone or Android. Mobile apps gained popularity when Apple’s advertising on their US trade marked phrase, “There’s an app for that” infected … Continue reading