Mobile Impact on Holiday Shopping Marathons

From time to time, LocalDirective team members will share their views on a provocative or otherwise thoughtful piece found as they research. Here, Kim comments on an article posted by Matt Lawson, Director, Performance Ads Marketing at Google – 2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons.

It’s no secret that over the past several years, advancements in mobile technology have reshaped the purchasing cycle for consumers from the initial thought through the final decision. Even though most advertisers agree that the trends in mobile advertising will impact holiday shopping, many advertisers are not clear on the exact impact or what they can do about it.

In this article, Matt Lawson answers these questions and provides analytical data regarding the mobile impact of holiday shopping throughout the year.

Below you will find few key points discussed in the article.

People no longer wait for big shopping days like … Continue reading

Are You Late To The Mobile Revolution?

Mobile internet has taken the world by storm. In this year’s “State of the Internet” report, Morgan Stanley predicted that mobile internet usage will overtake desktop usage by 2014. Across the globe, mobile is becoming popular as many choose to skip traditional computers in favor of more affordable handheld devises. And the affordability of these devises means that a staggering number of people are now connected to the tools and resources available online.

What Does This Mean For Businesses?

Mobile Website Display Several immediate problems present themselves with this shift in the way people access the internet. First and foremost, there is the issue of display. Is your website even navigable on mobile? Does it take too long to load or require significant horizontal scrolling? Secondly, the limited screen size for handheld devices means that there are limited ads. This adds yet another road block in the world of user-driven content – How … Continue reading

Business Owners Must Keep A Keen Eye On Customer Rating Review Sites

A study done by Citysearch indicates that people are turning more and more to review sites such as Yelp and Angie’s List for information on which to base their purchasing decisions. Mobile phone users, in particular, are going to these sites to view comments from others before deciding where to eat, what doctor to see, or even where to find the best organic fruit.

As always, consumers are looking for information online before making a purchase. The important thing to know is where they are going for that information.

Your Customer’s Comments Really Matter

As a business owner it probably comes as no surprise to you that what your customers say about your business really matters. Word-of-mouth marketing has always been incredibly persuasive. But, thanks to online review sites, word-of-mouth marketing is taking on a whole new meaning. In the days before Angie’s List, Yelp, and other review sites, people … Continue reading

3 Tips for Improving Your Customer Retention Process

Most business owners know the cost of acquiring a new customer is much higher than retaining a current one. But just in case you need some convincing, here are a few statistics from Leading on the Edge of Chaos by Emmett C. Murphy and Mark A. Murphy.

1. Acquiring new customers can cost five times more than satisfying and retaining current customers.

2. A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.

3. The average company loses 10% of its customers each year.

4. A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry.

5. The customer profitability rate tends to increase over the life of a retained customer.

Those numbers are pretty astonishing and they point out just how critical it is to spend time improving your customer retention process.

Happy customers are active customers

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Hospitals Must Now Have A Powerful Online Presence

Not long ago, if a person suffered medical symptoms, he or she would first turn to a family member or friend for help or advice. Not anymore. The internet has taken over as the first source that consumers turn to. Why? Because research has shown that trust in online sources has increased about 44%. That’s a lot of credibility. How can you tap in?

There are some surprising statistics in 5 Trends in Healthcare in 2010, a study commissioned by Google, which show that an online presence is critical for healthcare providers and institutions.

Check this out:

  • 61% of adults use online health resources.
  • 53% of those adults ask their doctors new questions based on what they find on the internet.
  • 80 million Americans use social media for health-related issues.
  • 65% of all adults say that the internet is their top resource for health concerns.
  • 32% of adults say
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