Manufacturers: Get Social With Millennials


By now you must be asking yourself, how can I integrate these online platforms into our marketing, in order to reach my growing target audience, Millennials? Wonder no more. We’ll walk you through how to get social so you can focus more on the increase of your business.

As you’ve previously learned, in, what you need to know, it is extremely important to reach out and communicate with this Millennials demographic while they are still in their youth, to help cement a connection that is certain to mature as they age. By establishing a brand advocacy now, you’ll help keep the business of tomorrow’s affluent consumer, Millennials.

Social media allows this generation to explore, create and share their interests with a growing network of friends, family and even strangers, and that’s an appeal that has kept this new communication platform a hot commodity.

Where To Be Seen

It is … Continue reading

How To Win Millennials Over: Connect the Dots


Millennials don’t like to be marketed to.

Yes, you heard right. If you’re a company who is looking to connect with and acquire a majority market share portion of this generation’s attention and support; you’ll have to rethink your strategy.

So the question becomes, what do Millennials do differently that forces us to reshape our online marketing strategy? Everything.

The Buying Process.

Let’s begin with how Millennials like to shop online. Millennials have reshaped the face of marketing, by introducing and requiring the focus to be towards online and mobile marketing. But, the medium isn’t the only challenge B2B companies and manufacturing brands are facing. The sales cycle and sales funnel has also varied to accommodate Millennials’ online shopping habits.

With the rise of wish lists and save to cart tools, Millennials are notably using these tools to cyber window shop. Millennials are savvy researchers whom will look into a … Continue reading